What Is Graphic Design?
The term graphic design can refer to a number of artistic and professional expressions which focus on visual communication and presentation.
Graphic Design conveys an artistic form of communication using text, color and images to represent an idea or concept. Graphic design may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs just to name a few.
Design for Print & Web?
IDS produces a variety of design, print and web options to carry a signature image throughout all of your marketing materials, campaigns and promotions. We have a proven track record of delivering quality products, and taking your message and company image to the next level.
Designing for web and print are two different experiences. Below is a list of things to consider when going from print design to web design:
Resolution
Resolution is the quality of an image - measured in terms of pixels. If you see an image listed as "72 ppi", that means the image has 72 pixels per inch (ppi). Because web graphics are viewed on screen, they should be no larger than 72 ppi. A large ppi image will load slower, and won't necessarily look any better.
Image Files - Gifs and Jpegs JPEG stands for Joint Photographers Experts Group. This format retains color and detail found in photographs and graphics with lots of color blends. JPEGs can display millions of colors so it's ideal for print work.
GIF stands for Graphics Interchange Format.
Most web pages use this format because it's supported by all web browsers, can display up to 256 colors, and can include transparent backgrounds. GIFS are appropriate for image files with little color variation, and for images that will only be viewed on screen.
Photographs saved as GIFs may appear grainy.
Single color images saved as JPEGs may appear fuzzy. When you save a graphic image, consider what type of file it is. Remember, GIFs work best with images having few colors or color variations. JPEGs work best with photographs or images to be printed.
